Standing out is difficult in the digital era. There is plenty of information and countless self-proclaimed experts. How can you stand out and connect with your audience?
A controversational perspective is a strongly held belief that sets you apart from others in your field. It doesn't have to be outrageous, but it should spark divergent thinking. A controversational perspective should show a new and valuable insight based on your expertise.
To develop a controversational perspective, you can begin by answering the following questions:
"What knowledge or insight do I have that others may not?"
"What is a belief of mine that others may not agree with?"
The goal is not to persuade everyone to adopt your viewpoint. Aim at providing a fresh perspective that inspires dialogue and deeper understanding.
A controversational perspective is a potent tool for standing out in a crowded marketplace of ideas. Your audience will enjoy unique and valuable approaches, ideas and strategies to succeed. You will create meaningful conversations and forge connections.
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