Cohort Interest Survey

The best sales people don’t start a sale by saying ‘BUY NOW’. They start by asking a question.

Cohort Interest Survey
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Why You Need a Course Interest Survey (And Why It's Not as Boring as It Sounds)

What do you call your audience? Creators? Solopreneurs? Freelancers? Business Owners?
 
I bet some would love to be called a Creator, and some would hate it. How do you know what best resonates with them? Ask them!
 
Create a course interest survey. Yes, I know, "survey" sounds about as exciting as watching paint dry (or snails mate, if you’re into that), but trust me, it's worth it.
 
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Here's why:

  • You'll actually know what people want to learn - You might think you have a good idea of what your potential students want to learn. Yet, nothing beats actually asking them. A course interest survey will give you valuable insight into your audience's needs and how to tailor your course accordingly.
  • You can adjust your course content - Once you know what your audience is looking for, you can ensure you're delivering the goods. You can target topics with a wider interest, include more information in your course, or create a discussion by formulating a controversational perspective.
  • You can price your course appropriately - You will have higher enrollment if the pricing of your course is fair yet profitable. To achieve this tricky balance, it's best to use real-time feedback from your audience.
  • You'll have a better connection with your future students - People appreciate when you take the time to listen to them. A course interest survey is a way to show your potential students you care to provide the best possible learning experience.
  • You can use the survey to build your email list - When people fill out your survey, they're giving you their contact information. You can use this information to build your email list and keep in touch with your potential students.
 
 
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The best sales people don’t start a sale by saying ‘BUY NOW’. They start by asking a question.
 

Now, I know you're dying to see an example survey, so here you go:

  1. What's your biggest challenge when it comes to [insert topic of your course]?
  1. What are you hoping to learn from this course?
  1. What's your preferred learning style? (Video, audio, text, etc.)
  1. How much would you be willing to pay for a course on this topic?
  1. Would you be interested in additional resources, such as workbooks or one-on-one coaching?
 
See, that wasn't so bad, was it? By taking the time to create a course interest survey, you'll be setting yourself up for success. Happy course creating!
 
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Buford Taylor

Written by

Buford Taylor

Founder Casting Call Club / Closing Credits. Founding engineer @ Reforge. First 10 @ Eventbrite